The world of wedding photography can be an alluring one. However, before you dive in head first you need to have a game plan. Veteran photographer Elizabeth Etienne tells you what you need to know before you start out in her book, Profitable Wedding Photography, from publisher, Allworth Press. This book covers everything from how to make your product stand out to pricing appropriately. A graduate of the esteemed Brooks Institute of Photography in Santa Barbara, Etienne has been extremely successful in the photo industry. Let this pro help you get started with this helpful book that is sure to become a beloved reference.
- Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively
Introduction - The Keys to a Profitable Wedding Photography Business
The Business of Finding and Keeping Clients:
1. The Wedding Photographer - Photo technician, production manager, artist, director, and therapist 2. Branding and Identity - Creating a unique logo, company name, and style that are yours alone 3. Advertising, Publicity, and Self Promotion - Cost-effective ways to promote your business 4. Web sites - Your storefront window 5. Client Meetings - The keys to closing the deal!
The Business of Doing Business:
6. The Information Kit - The critical documents for organizing your wedding photography business 7. Creating Wedding Photography Packages - Your time and expenses log 8. When Bad Things Happen to Good People - Equipment malfunctions, illnesses, and lawsuits 9. Partnerships - The pros and cons of teaming your talents
The Business of Creating Great Wedding Photography:
10. Creating Your First Wedding Portfolio - Even if you've never shot a real wedding before! 11. Choosing Your Team - Interns, assistants, second shooters, and photo labs 12. Preparing for the Wedding Day - Mental, physical, emotional, and technical preparation 13. Working with Wedding Coordinators - Helping them help you 14. The Rehearsal Dinner and Brunch - The perfect intro and exit for the big day! 15. Capturing the Wedding Day - Directing, composing, and creating those "Wow" shots! 16. Destination Weddings - Organizing your shoot with the Travel Checklist 17. Preparing Your Product - From processing to packaging and everything in between 18. The Client's Wedding Album Book - Images, layouts, printing, and binding