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An important aspect of any working photographer's life is their association with the American Society of Media Photographers. ASMP Professional Business Practices in Photography, 7th Edition from Allworth Press helps guide photographers in their business practices, much like the ASMP itself. Filled with numerous articles from a number of successful professional photographers, including the past president of the ASMP, Susan Carr, this book is a treasure trove of insight and practicality. Known to some as the photographer's "business bible", this book provides answers to legal and business questions, estimating prices, working with clients, and features many ready-to-copy forms and checklists, along with a cross-media bibliography.
Introduction
PART I THE BASICS
Section 1: Understanding Licensing
Chapter 1: Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer, by Susan Carr Chapter 2: How to Price Professional Photography, by Susan Carr Chapter 3: How to Write a License, by Jeff Sedlik Chapter 4: Selling Your Pricing Structure, by Susan Carr
Section 2: Copyright - Protecting your Assets
Chapter 5: Understanding Copyright, by Richard Weisgrau and Victor Perlman
Chapter 6: Registering Your Work, by Stan Rowin
Chapter 7: Metadata Basics, by Judy Herrmann
Chapter 8: Using Metadata is Key to Photographic Professionalism, by Ethan Salwen
Chapter 9: Enforcing Copyright: Dissecting the Infringement Case by Nancy Wolff
Chapter 10: Smoking Guns - How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, III
Chapter 11: Frequently Asked Questions, by Stan Rowin
Section 3: Assignment Photography
Chapter 12: The Assignment Photographer, by Susan Carr Chapter 13: Interviews with Assignment Photographers, by Leslie Burns-Dell'Acqua Chapter 14: Making Strides with Your Fine Art Career, by Amy Blankstein Chapter 15: Moving into Motion, by Ethan Salwen Chapter 16: Book Publishing, by Shannon Wilkinson
Section 4: Stock Photography
Chapter 17: A Brief Explanation of the Business of Stock Photography, by Betsy Reid Chapter 18: Stock Licensing Models, by David Sanger and Betsy Reid Chapter 19: Editorial + Commercial Stock: Worlds Apart, by Rivaldo Does Chapter 20: Stock Contracts: Look Before Your Leap, by Robert Rathe Chapter 21: Going Portal: Clearing Defining Stock Photography Portals, by Ethan Salwen Chapter 22: Interviews with Stock Photographers, by Leslie Burns-Dell'Aqcua
Chapter 23: Why These Forms are Critical to Your Business, by Richard Weisgrau and Victor Perlman Chapter 24: Sample Forms-Estimate, Confi rmation, Change Order, Delivery Memo, Invoice, Indemnification Chapter 25: Terms and Conditions for Your Business Paperwork, by Richard Weisgrau and Victor Perlman Chapter 26: Smooth Sailing: Avoiding Business Conflicts, by Jay Asquini
Section 6: Releases
Chapter 27: Why You Need Releases Chapter 28: What's In a Release Chapter 29: Property Releases Chapter 30: Special Considerations for the 21st Century Chapter 31: Trademarks Chapter 32: Ideas For Getting Signatures Chapter 33: Frequently Asked Questions About Releases Chapter 34: Sample Releases Chapter 35: Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent, by Alan Rabinowitz Chapter 36: Preserving Your Visual Legacy: Estate Planning for Photographers, by Aaron D. Schlindler Chapter 37: ASMP Prosurance, by Scott Taylor Chapter 38: Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker Chapter 39: Guidelines for Assistants, by Pamela Kruzic
Section 8: Digital Business Essentials
Chapter 40: Digital Asset Management, by Peter Krogh Chapter 41: Universal Photographic Digital Imaging Guidelines Chapter 42: Digital Technicians, by Ethan Salwen
PART II CRITICAL SKILLS
Section 9 Marketing
Chapter 43: 7 Steps to an Effective (and Doable) Marketing Plan, by Leslie Burns-Dell'Acqua Chapter 44: Websites, by Leslie Burns-Dell'Acqua Chapter 45: Website Success Case Study, by Blake Discher Chapter 46: Website Usability Considerations, by Blake Discher Chapter 47: Art Directors Voice Their Do's and Don'ts, by Elyse Weissberg Chapter 48: Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell'Acqua Chapter 49: Reinventing Yourself, by Elyse Weissberg
Section 10: Negotiating
Chapter 50: Negotiating Principles, by Michal Heron and David MacTavish Chapter 51: Negotiating the Assignment Deal, by Richard Weisgrau Chapter 52: Negotiating Quick Tips and Telephone Cheat Sheet, by Blake Discher
Section 11: Customer Service
Chapter 53: Working WITH Clients, by Leslie Burns-Dell'Acqua Chapter 54: Turning Projects into Relationships: Give Them an Experience, by Leslie Burns-Dell'Acqua
Section 12: Managing Change
Chapter 55: Value Your Work: An Educated Photographer Is Your Best Competition, by Emily Vickers Chapter 56: The Sky is Falling, Grab Your Camera, by Judy Herrmann
Glossary of Terms
Resources
About ASMP
Index