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Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.
Key Features
- Create a business plan
- Identify a marketing message
- Find reps and agents
- Hire a marketing coordinator
- Deal with ethical issues
- Work with commercial and consumer clients
- Plan a budget
- Create an effective portfolio
- Write press releases